BLONDE+ REPAIR SYSTEM repair shampoo by JOHN FRIEDA The Blonde+ Repair System range is specially designed for blonde hair, to reverse signs of damage caused by frequent bleaching, coloring and heat tools. Its Bond Building Plex technology creates new hair bonds and strengthens the hair structure. Shampoo is step 2 of the 3-step repair system. Benefits: Gently cleanses while helping to reverse damage with each wash and build new bonds within the hair fiber. 200% stronger blonde hair, using the 3 steps.